I feel this post is best read as a continuation of this post.
For they both shed some light on the madness
which is plaguing the zoo of startups and businesses today.
Most businesses today are about finding problems and fixing them.
They grow like a virus for their intent is like a virus
- grow and grow fast.
And as such, the new and emerging ones, also follow suit.
Why is that the case?
Because their founders and CEO's have been told...
"Go for the low hanging fruits"
or
"There are many simple and unsolved problems out there,
there is no need to find complicated problems"
Both of these statements are born out of mediocrity
and are just two different masks for the same Truth.
For one who gets lost in the search of "simple and unsolved problems"
is no less clueless about the one
who is adamant about finding a modern, complicated or a coveted one,
which will draw more investors or media attention.
Both of these budding CEOs have one thing in common...
they insist to not understand.
Understand, what?
Understand the Truth behind their ambitions,
or their drive to do "greater" good.
And most of all,
understand what is the root of the problems that they are searching.
You see,
because they are too enchanted by the prizes that await their Minds in the future,
they do not bother with caring about the present screaming right in their face.
They do not do the needful to realize ...
there is a Truth behind why such problems are still lingering.
The Truth that these problems that they are "trying to find"
are the bastard offsprings of some parent problem.
The parent problem, which itself needed to be understood
and not "solved" or "fixed" or
be made the center agenda of yet another boring business.
And because it was not understood,
it was not undone
And it stayed around,
giving birth to many new problems,
drawing the attention of Minds wandering aimlessly
to find a "goal" or "purpose" in life.
You see, one who says "I want to solve this problem"
is really saying -
"I want to start a business around this problem,
which will satisfy my needs and fulfill my chases"
Yes.
This is the case no matter
how much "greater good" or "long term vision" they tout.
When the root intent behind an endeavor is impure,
how will the resultant product be something that induces clarity?
It will only induce more active "doing" in its customers,
making them more full-of-mind.
It will only cause more bastardization,
giving birth to bastard problems that will linger around needing fixing.
To all such folks salivating towards "low hanging fruits",
I say this ...
Going for the low hanging fruits
will satisfy your craving temporarily,
while also spilling seeds of the same kind.
And unless you want your next generation to
run after the "low hanging fruits" of the trees that grow from your seeds,
or get stuck in their weed-like branches,
blinding them from their own life's vision,
you will insist on realizing the Truth hiding in that statement today.
For when the Truth behind a problem is seen,
the problem is undone,
and a business can then begin,
wiping off (undoing) the redundant other "businesses" selling their fixes.
A business like that is a beacon of light amidst the darkness
of crazed and blinded problem solving for its own sake,
inducing clarity in the lives of those involved,
and anyone else interacting with it.
Thank you.