Most "companies", "businesses", or "collaborations"

are neither a Company, a Business, or a Collaboration.

They are humans basking in a life of unseriousness.

They have no idea why they are doing what

they are doing.

It is obvious in their day-to-day.

Which comprises putting out or starting fires.

Investors, advisors, and sponsors are steadfastly holding on to the

leash of their puppets.

For these puppeteers, themselves have no idea what they are doing in life.

All they have done and known thus far,

is pulling the strings of puppets

who "love the grind".

It is the same thing in interpersonal relationships,

no matter what variant of it is in question.

A man uses his woman to escape and as a pleasure-device,

no matter how "into her" he is, or how much he "cares for her."

A woman relies on a relationship to escape her innate,

and even glorify her "becoming a man" by

striving to stand shoulder-to-shoulder with him.

The same shoulder she looks for when her innate needs holding and guidance.

But is it available?

Not a chance.

For he himself is either looking for a shoulder,

or busy lending his shoulder to other "men".

For he is not He.

He has twisted into a "she".

No matter how much "manliness" he purports out to his podcast audiences.

Everywhere I look, no matter what angle I turn my head,

I see unseriousness.

I see humans escaping and escaping.

I see humans suffering, distracted, and unfulfilled.

I have stated this before.

No matter how many avenues of modernity

or innovation are available,

No matter how many more like them are being

subserviently built,

Compared to the past,

times have not changed at all.

For the deepest Truth of man's condition

is exactly the same...

He is unserious.

He was unserious.

He will remain unserious.

However, compared to the times of the past,

the deeper reality of man's condition

has worsened.

And "worsened" is an understatement.

For he does not see it as "bad" or "worse".

He sees it as progress.

For the new society, the Internet, rewards him for it.

For unlike the past,

man cannot be sincere with this deeper reality,

let alone coming face-to-face with his deepest Truth.

All of this is because of the topmost surface-level reality.

It is this which he limits himself to and never ventures past.

This surface-level reality has only gotten more beguiling.

It has only clouded.

He is suffering.

He is distracted.

He is escaping.

The cloud of distractions and escapes disguising as progress

is so thick and equipped with ever-changing colors

that man does not see or question

his suffering or distraction.

Every day is the same no matter what he is actually doing.

Every day is about waking up but staying asleep.

Every day is about smoking the clouds of distractions.

Inhaling them,

experiencing the high,

and exhaling their altered versions

so that others like him can inhale them.

So that the mutual-regurgitation can continue.

No matter the medium...

tweets, retweets, likes, shares,

podcasts, interviews, blog posts,

publications, apps, monitoring apps for apps,

open or closed source software development,

code-reviews, architecture-reviews,

agile-scrums, kanban-scrums,

scrum retrospectives,

as-a-service madness,

IT DOES NOT MATTER.

Basking is basking.

Distraction is distraction.

Seriousness in a relationship between a man and a woman

is no different than that between co-founders or business partners

or collaborators of any sort.

Seriousness is revealed by a few simple questions -

What are you in it for?

What are you willing to Give for it?

Would you do what you are doing if today was your last day?

If answers to these are not

known the moment the questions have registered,

and are thus not given without thought,

then they are answered implicitly.

It truly and truly does

not matter what one is doing-

"Dating" some business-magnate,

"building" some "life-changing" app for mental patients or addicts,

researching and discussing supermassive black-holes or "dualism and mind",

or busy concocting a new way to pre-detect cancer or Alzheimer's disease,

an unserious endeavor is a desecration to a human's existence.

Such a human might as well relieve the planet

of their burden by taking the shortest route

to Seriousness.

Thank you.